FADA Score Self Assessment: Discover Your Strengths and Weaknesses

This self assessment tool provides an easy-to-understand summary of potential strengths and weaknesses in your existing marketing efforts and strategy. The FADA framework uses a score system that rates your digital marketing effectiveness on a scale of 0-100. Most importantly, the results may help to make the best use of your time and resources by directing energy to what matter most in terms of affecting your bottom line.

FADA Marketing Score Assessment

FADA Marketing Score Assessment

Assess your digital presence based on the Foundation, Awareness, Differentiation, and Action framework. Answer each question to the best of your ability.

Your Details

I. Foundation (Max Score: 25)

This section assesses the strength of your brand's digital foundation.

1. Website:

2. Business Listings:

3. Branding:

4. Online Reputation:

5. Website Content:

II. Awareness (Max Score: 25)

This section assesses your efforts to reach your target audience.

6. Social Media Presence:

7. Content Marketing:

8. Search Engine Optimization (SEO):

9. Online Advertising:

10. Email Marketing:

III. Differentiation (Max Score: 25)

This section assesses how you stand out from the competition.

11. Unique Selling Proposition (USP):

12. Customer Testimonials and Reviews:

13. Case Studies and Portfolio:

14. Competitive Advantage:

15. Unique Content:

IV. Action (Max Score: 25)

This section assesses your ability to convert prospects into customers.

16. Calls to Action (CTAs):

17. Lead Capture:

18. Contact Information:

19. Conversion Tracking:

20. Sales Process:

The Four Components of FADA®

Foundation

Foundation defines who you are and what you do. It's your digital presence across your website, social media, and business listings, and it's essential for marketing return on investment. This is the first step to focus on.

More About Foundation

Awareness

Awareness makes potential customers know your business exists. Using content, social media, and ads, it repeatedly communicates the problems you solve and the benefits you provide.

More About Awareness

Differentiation

Differentiation shows customers why you are special and better than the competition. It’s how you stand out and is crucial for winning new business, even at a higher price point.

More About Differentiation
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Action

Action is the final component and desired result of marketing. It is a measurable event, such as a website conversion, sales lead, customer referral, or social media engagement.

More About Action